12. I use a slogan to advertise my company’s services. Should I register the slogan as a service mark, or should I copyright it?
- Federal copyright law protects an original artistic or literary work, such as a sculpture, play, or musical recording. Generally, short phrases and slogans are not considered “works” and are not covered by copyright. For more information on copyrights, you can visit the United States Copyright Office.
- If your slogan is distinctive and serves to identify the source of your goods or services, then you might be able to register it as a trademark or service mark.
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